FREE DATA REPORT — 2024 EDITION
State of Shopify Stores 2024
Analysis of 5,000+ active US Shopify stores across niches, revenue tiers, and geographies.
5,200+
Stores Analyzed
$127K
Avg Revenue/Store
73%
Have Owner Email
18%
Cold Email Open Rate
Store Niche Distribution
| Niche | % of Stores | Avg AOV | Email Response Rate |
|---|---|---|---|
| Fashion / Apparel | 28% | $85 | 3.2% |
| Home & Garden | 18% | $120 | 4.1% |
| Beauty & Cosmetics | 14% | $65 | 3.8% |
| Electronics & Tech | 11% | $180 | 2.9% |
| Health & Supplements | 9% | $75 | 4.5% |
| Pet Supplies | 7% | $55 | 4.8% |
| Sports & Outdoors | 6% | $95 | 3.6% |
| Other | 7% | $90 | 3.3% |
Revenue Tier Breakdown
Under $50K/yr (hobby)42%
$50K–$250K (growing)31%
$250K–$1M (established)18%
$1M+ (enterprise)9%
*Revenue estimates based on traffic analysis and product pricing.
Cold Email Benchmarks (Our Data)
18.2%
Average Open Rate
Across all niches, personalized subject lines
3.7%
Reply Rate
Value-first emails outperform pitches 3x
1.8%
Conversion to Call
From reply to booked discovery call
Geographic Distribution (US Stores)
- 🇺🇸 California: 22%
- 🇺🇸 New York: 14%
- 🇺🇸 Florida: 11%
- 🇺🇸 Texas: 10%
- 🇺🇸 Pennsylvania: 5%
- 🇺🇸 Illinois: 5%
- 🇺🇸 Ohio: 4%
- 🇺🇸 Georgia: 4%
- Other states combined: 25%
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